The uniqueness of Aloe Up is based from the ground up. All of our products come from Aloe Vera plants organically grown and processed in the Rio Grande Valley of Texas. For centuries, people of the tropics have used Aloe Vera Gel to soothe and heal dry, chapped skin after exposure to water, wind and sun. We continue this ancient tradition by basing our sun and skin care products with generous amounts of Aloe Vera Gel or Aloe Vera Oil. Aloe Up products contain more pure Aloe Vera Gel than other similar products on the market, ranging from a minimum of 35 percent by volume up to 96.9 percent by volume. In addition to its healing properties, Aloe Vera Gel has the same PH as your skin. This allows our Aloe-based sunscreens to quickly and effectively soak into your skin.